| Launch of the iPhone 4S in Japan: Are smartphones finally breaking into the Japanese market? |
 The Japanese have always been passionate about novelty and innovation. This interest was observed as early as 1543 by the first Portuguese settlers in Japan when the daimyo Taneshima Tokitaka, intrigued by their firearms, purchased two of them and ordered his sword smith to make copies. This tendency is still present today and it is particularly visible in the endless queues of people who are patiently waiting in front of the high tech stores prior to the release of any new technological tool or gadget.
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